You don’t find many business-oriented books that are actually fun to read but Bounce is one of them. Keith McFarland wrote Bounce as a story about fictional characters at a fictional company who are going through tough economic times and facing cost cutting directives from their corporate headquarters while simultaneously loosing customers and market share.
Sound familiar, anyone?
Overview
Keith explores the concept that an organization must face a period of disintegration before it can be reintegrated into something better and stronger – what he calls a Bounce.
The book consists of a main story which illustrates putting the principles of the Bounce in action and is followed by section where he outlines in more detail the key principles:
Six Key Principles of the Bounce:
- embrace the bounce
- manage the anxiety
- manage the mental factors
- manage the money
- manage the mission ( in the military style )
- manage the morale ( in the military style )
The book is compact and a quick read and the story is written in such a way that you have to remember that you’re reading a book about making your organization better. I’ve read it twice and have enjoyed it equally both times.
The Bounce principles are right on the money and I have seen organizations that had they implemented them, could have changed the course of the company.
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