While searching for a domain name tonight, GoDaddy helpfully suggest this an alternative:
WTF?
Questions abound:
1) Who cares?
2) Somebody actually purchased this to start with and are paying annual fees to maintain it?
3) Somebody thinks that someone who actually owns a chicken would feel like spending $500 for an Internet domain name?
A couple of weeks ago, needing a break from coding and documentation creation, I took a mid-afternoon stroll to the local bookstore where I ended up picking up Seth Godin's latest book, the dip. Is a very interesting read and at a little under 80 pages, a fairly quick one. In fact, it took me a bit less than 2 hours to read it the first time.
And yes, I've read it about three times since I purchased it. It's not that it uses big words or that I'm slow or anything; it's the fact that some of what Seth has to say require a bit of self-examination and thought about your current situation and those from your past.
The book's main discussion point is this:
A Dip – a temporary setback that you will overcome if you keep pushing, or
A Cul-de-Sac – which will never get better no matter how hard you try.
So how do you know which is which? Well, that's what the book addressees an why it may take you reading it several times as your sub-conscience has an internal debate between readings.
I could be wrong, but I really don't think this book has all of the answers, but I can tell you what it does have: It has enough of the right information to get you thinking about where you are and where you need to be. That makes it well worth the $13 price of admission.
Additional resources:
the dip blog.
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